Pedestrians in downtown Nuuk, the capital of Greenland. John Sylvester / Alamy Stock Photo
Pedestrians in downtown Nuuk, the capital of Greenland. John Sylvester / Alamy Stock Photo

Our Mission.

PinkPolarBear.org is an initiative by Greenland Ruby A/S to support international polar research in all disciplines, especially protecting the inhabitants (humans, animals and vegetation) of Greenland, who are affected by climate change and accompanying cultural changes.