Pedestrians in downtown Nuuk, the capital of Greenland. John Sylvester / Alamy Stock Photo
Pedestrians in downtown Nuuk, the capital of Greenland. John Sylvester / Alamy Stock Photo

Our Mission.

PinkPolarBear.org is an initiative by Greenland Ruby A/S focused on supporting international polar research in all disciplines, with the goal of protecting the inhabitants (humans, animals, and vegetation) of Greenland, who are affected by climate change and accompanying cultural changes.