The PinkPolarbear Foundation is built around various drivers: for example supporting the Polar regions in a period of rapid change; educating the public about polar sciences and climate; contributing to climate change awareness; mitigation and adaptation; defining and implementing CSR action plan; implementing technology solutions for low carbon emissions.

Sustainable social and economic development is also a focus area: when strengthening communities through education and by closing the knowledge gaps, one will most likely move towards sustainable development. 

In the initial phase the foundation will work together and co-sponsor projects of the International Polar Foundation. Together with them we can develop specific educational projects for Greenland.

The PinkPolarBear Foundation will not reinvent the wheel, in other words, the foundation will leverage on and cooperate with existing organizations internationally and locally in Greenland. 

One longer term project could be the creation of a Polaris Climate Change Observatory in Greenland. The Polaris Climate Change Observatory (PCCO) aims to inform public perception of the role of science in issues of major social importance. The PCCO is a physical space where the most recent polar research findings can be displayed through innovative and attractive installations, and their global context explained.

Stakeholders

The scope and support provided by the PinkPolarbear Foundation includes the establishment of an additional bridge between the founding member companies, the Greenland society and authorities and connect those further with international organizations in the area of Arctic research and projects. For instance, the Greenland Ruby mine is taking something from nature but the mine also gives back to human species and nature via the PinkPolarbear Foundation. Mine exploitation contributes in that way to the well being of the Greenland habitat next to revenue income and employment opportunities for the Greenland society. Partnering with the Greenland society is a key success factor for Greenland Ruby A/S.

After a thorough and in depth selection process the PinkPolarbear Foundation has selected the International Polar Foundation as their initial operating partner. This partnership safeguards continuity and provides an effective fulfilling of the mission, vision, goals and ambitions of the PinkPolarbear Foundation. In the future other Greenlandic and international partnerships will be developed when the foundation is maturing in size and impact.

Next to be aligned in mission and vision partnerships are a preferred solution in order to keep costs low, create maximum efficiencies and pay out as hardly any overhead costs will be created at the level of the PinkPolarbear Foundation.

Partnerships

The PinkPolarbear Foundation is open for selected partnerships with likeminded people and corporations. One of our first commercial partners is Hartmann’s from Copenhagen. Apart from being one of the founding members they contribute part of thei sales to the PinkPolarBear Foundation.

Within common global goals, the PinkPolarbear Foundation understands that each partner has different strategies objectives for launching a partnership. As a result, the partnerships with corporations or institutions are tailored to best meet their partners' expectations. 

The partnership approach will give Greenland Ruby A/S and its PinkPolarbear Foundation the opportunity to provide its own signature and identity towards for instance Greenlandic related projects or programs.

 The PinkPolarbear Foundation ensures that the global value of partnerships is coherent across the board, even though content and features might differ from partner to partner. 

Partnerships are built around various drivers: for example supporting the Polar regions in a period of rapid change; educating the public about polar sciences and climate; contributing to climate change awareness; mitigation and adaptation; defining and implementing CSR action plan; implementing technology solutions for low carbon emissions.

Local Founding Members

The PinkPolarbear Foundation is an initiative of Greenland Ruby A/S but is open for selected partnerships with likeminded people and corporations worldwide.

The Foundation will be ran independently from the Greenland Ruby A/S operations.

In order to establish a strong foundation in the Greenlandic society as well the Foundation will also invite Greenlandic companies to become a founding member or sponsor.