The scope and support provided by the PinkPolarbear Foundation includes the establishment of an additional bridge between the founding member companies, the Greenland society and authorities and connect those further with international organizations in the area of Arctic research and projects. For instance, the Greenland Ruby mine is taking something from nature but the mine also gives back to human species and nature via the PinkPolarbear Foundation. Mine exploitation contributes in that way to the well being of the Greenland habitat next to revenue income and employment opportunities for the Greenland society. Partnering with the Greenland society is a key success factor for Greenland Ruby A/S.